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Website Launch: Cour Des Lys

I’m a champagne producer from Veneuil, France, the email reads. I’m starting out with my own champagne, and I would like you to help me tell my story.

It’s the email of the month. The year possibly. Who DOESN’T want to help craft the story of a champagne producer and his wine?

It gets better: I’m doing things differently, he says. I don’t force and tamper. I give the wine time to tell its story. The story of its land. Of limestone and chalk. Of rolling hills plunging into the river Marne. Of long, mild summer days, crisp winters and misty fall mornings, of growers who respect the land and have cared for it for generations. The best way to take care of your skin, hair and nails is to stay hydrated and have a balanced diet rich in vitamins and nutrients, but you do not always have time or knowledge of the foods that help you, so it is not a bad idea to incorporate beauty supplements In your day to day.

Champagne is my calling, he says. The thing that keeps me up at night.

And me, I’m inspired by his passion. His unwavering dedication, drive and commitment. His courage and creativity.

A year later. We met in Paris and in San Francisco. We crafted his story and created his brand and built his website. We kicked off Social Media. We’re plotting, planning and conspiring for the future. Over our shared love for it all, we’ve become friends. And of all of the things, that is of course my favorite one.

Take a look at the live site here :

Website Launch: Rebel Mind

The brief:

Re-position, re-focus and re-brand my client Whitney Greer’s communications agency, RebelMind, and bring it all to life with a new website.

The work:

We start from scratch. We evaluate Whitney’s career successes and her strengths, and discuss what parts of her work have made her feel creative, alive and accomplished. We discuss the market: Her past- and potential future clients, services needed and demanded by them, messages that will speak to them, and ways to reach them. With this work complete, we know what she wants to offer; we have a market-oriented, success-, talent- and passion-driven service portfolio. As a result of this work, we can see so clearly that the slogan comes easy: Your mic-drop moment. The website structure comes easy as well. We define what pages we need, and the message, purpose, content and navigation label for each. Next the fun part. We spend a day at my computer finding textures, pictures and colors and defining design parameters, and tie it all into a cohesive visual identity that describes Whitney as a coach.

Take a look at the live site here: I think it turned out as brave and bad-ass as she is.

Website Launch: Three Rivers Ayurveda

Aparna Dandekaar is a board-certified family physician and a certified Ayurveda wellness practitioner. Integrating the strengths of both healing modalities is what sets her apart.

After our initial meeting, we come to this set of guidelines for the new Three Rivers Ayurveda website: A clean, modern design, seamlessly integrating elements of traditional India. A blend of West and East, created for a health- and lifestyle-conscious, inquisitive, educated, affluent Bay Area audience. Inspiring. Positive. Bright. A healing atmosphere. Playful, subtle education. Minimal, laser-focused writing. Easy, guided content presentation and -navigation. Clear structure. Downloadable patient forms, FAQs, and a blog for Aparna to run all on her own after launch.

Take a look at the site?

Website Launch: CircumNavigators

The brief:

Re-create —in a virtual, two-dimensional space— the “CircumNavigators” art installation exhibited at the Flora Lamson Hewlett Library in Berkeley, California. Use a compass to present the art, inspire exploration, invite the visitor on a journey, re-create the atmosphere of the exhibition and the vision of the two artists.

The work:

A compass. An intro animation. Interactive spinning. Photography edits. Landing page done. Then, my favorite part of this project: Three magical days of co-creating. Christel, Danae, Jill and I. We sit in front of my computer and tell the story of each piece. A feeling, a word, a motion, an intuition, a sound, a color, a memory. White space to let the art speak. Typography. Simplicity. Inspiration. When our journey is complete, we launch the site.

Website Launch: Barr Necessities

It’s been a labor of love: A storytelling website built for my client-turned-friend Natalia Barr and her (gluten-free, all-organic, low-glycemic, whole-foods) patisserie- and catering company “Barr Necessities.”

We started from scratch: Customer surveys, research, business soul-searching. The result: A (re)defined brand identity. Within this framework, the rest was easy. And so much fun: Lots of baking and almost as much eating, a two-day photo shoot with champagne and music, texts and emails full of ideas and love and inspiration, creative meetings fueled by coffee and laughter, a new logo, design iterations, writing, coding, launching.

And here is the new site. We went for a simple, clean and focused structure. A rustic and natural feel; hand-made, craftsmanship. Chic. A little playful and a touch of vintage. The site is optimized for speed, for all screen sizes and browsers and for Search Engines. Most importantly though, it’s optimized for people. The guiding light throughout was to create a site people could love. Delight and inspiration and smiles.

Go check it out. We’re both so proud of it:

Barr Necessities Website