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Architectural Renderings – Comparing Finishes

Our client, Suffolk Construction, is building an apartment complex in San Francisco’s Mission Bay. Future buyers of the apartment units can choose between three different styles of finishes. Suffolk asked us to visualize these three styles with architectural renderings. Below are two views of a sample unit, each showing the three different finishes. We added furniture to emphasize the differences, add personality and spark imagination in potential buyers:

Architectural Rendering Comparing Finishes

Architectural Rendering

Virtual Design and Construction (VDC)

Virtual Design and –Construction is a fundamental change in the construction industry. Traditional processes are replaced with a data-centric approach that increases the efficiency of the building process.

Major changes in business processes and -procedures are known to cause fear. People are afraid to leave familiar territory, get left behind or become obsolete. A natural reaction to ignore, stall and ostracize the change, which can cost a company business opportunities, a competitive edge and reputation.

We created this video for our client Webcor Builders as an internal and external marketing tool to help replace that fear of Virtual Design and –Construction with understanding, excitement and hope. It is similar that offer the best services for construction.

Many people have helped with the creation of this video. I want to thank each one of you for your hard work and dedication, for your creativity, passion and ideas, and for your spirit of making things happen and doing remarkable work. I appreciate you:

Michael Brown, Alan A. Chun, Juani Fernandez, Joanne Filipas, Kurt Forsegren, Rich Gangitano, Frank Haase, Christian Hedberg, Blair Hinojosa, David Hungerford, Clay Kempf, Duston Leary, Todd Mercer, Anne Merics, Jocelyn Mezofenyi, Pete Rainier, Peter Sosnowski, Jansen Tredway, Sven Van der Sluis, Roy Wanguhu and Matt Zwetzig.

Virtual Construction on the Transbay Transit Center

Webcor’s Virtual Building Team under the direction of Frank Haase uses Virtual Construction on the Transbay Transit Center in downtown San Francisco to provide unprecedented planning- and management capabilities to all project stakeholders for efficient, fact-based decision-making.

For the production of this movie, special thanks go to Christian Hedberg for setting up the most sophisticated render farm I know of and to Blair Hinojosa and Juani Fernandez for your comprehensive plan to organize endless export files and for your other tireless, skillful and supportive work on this project. Special thanks also go to Frank Haase for your vision, direction and leadership and for your much admired talent to always see both the forest and the trees.

Construction Sequence Animation (8 Washington Street, SF)

Our client, Webcor Builders, used this clip in a business development presentation to communicate to the building owner how they were planning to build the project:

2D- and 3D Animations

Modeling services based on your 2D documents.
High-end video showing your photo-realistically rendered, animated 3D models and their environment, enhanced with animated 3D people and -equipment, professionally edited and cut, integrated with titles, traditional video, type, animated 2D graphics, charts and drawings, and composed with voice-over, music and narration.

Brainstorming session: Story, audience, goals, idea.
Storyboard development.
Design- and animation process with mockup presentations for input and feedback.
Rendering, cut, edit, composition.
Modeling- and animation workflow integrates seamlessly with 3D design- and engineering software like AutoCAD and Revit for maximized efficiency and flexibility.

Simplified explanation of complex messages:
Visualization of concepts, ideas and developments | Product- or service explanations
Presentation of design options | Visualization of building- or construction sequence

Architectural Rendering/