Define the gift that your company offers to your customers.
Find out what that gift means to them.
Create authentic conversation around that meaning.
Make sure all communication is created for people: Connecting, inspiring, giving, entertaining.
Focus: Brevity. Simplicity. Structure.
Tools: Design. Photography. Writing. Video. (Motion)-Graphics. Beauty helps!
If you get stuck, listen to your heart. It’s the best marketing consultant you never paid for.