Imagine a website that checks all the necessary boxes: Design template customized, facts stated, (stock) photography placed. Good enough.
Now imagine the same website telling a story: Human and authentic. What if the site made people feel delighted, touched, inspired, part of something bigger. What if it made them smile or laugh or think or reconsider? What if it’s entertaining, made to enjoy, talk about, share?
Magic happens when you start telling stories.