COPY • WRI • TING
noun | ˈkɒpɪˌraɪtiŋ |
Copywriting is the art of writing copy (text) for the purpose of advertising and marketing. Copywriters create taglines, website content, online ads, e-mail newsletters, video scripts and social media content including blog posts, tweets, and social-networking-site communications. The copywriter is responsible for telling the story of a brand and crafting it in a way that resonates with the reader and helps the brand reach its marketing goals.